Email has the potential to dominate our time and attention if managed improperly, so here are a few email rules to live by that will help make all our digital lives a little easier to handle:

1. Summarize the reason for your email in the subject line.
   Yesterday I received a message whose subject consisted of a single word: cards. I had no idea what the sender was referring to. Was I supposed to buy cards? Play cards? Design cards? What type of cards? The possibilities were endless. Turns out the sender wanted me to print a document of theirs on my color laser printer. Rather than making me open the mail to discern its purpose and importance, the sender should have written in their subject line something like: need the attached printed in color by Tuesday. In an instant I would have known their intent and been able to prioritize their request, but instead I was compelled to open their message, read it, process it and then move on. Don’t waste your reader’s time. Do the courteous thing and summarize your message in your subject.
2. Make sure your complete name appears in the From: line
   Steve sent me a message yesterday. Steve who, you ask? I have no idea, since Steve didn’t include his last name in his email identifier. Like many of you, I know a lot of Steves. There are 15 Steves in my contact database. So, which Steve was this message from? I had to open the message to read his signature which included his last name. As important as you are, if your name isn’t Cher or Bono, be considerate and make sure that when you set up your email preferences that you include your entire name as your identifier so that your email recipients will know it’s you.
3. Create a Signature that appears automatically in every message.
   OK, even if I know it’s you and I know exactly how to get in touch with you, what do you think happens if I forward your message to someone else? Without your name, email address and phone number printed within your message, they have absolutely no way to contact you. Every email program provides the ability to create an automatic signature. You can even customize the signatures for multiple email accounts. It’s easy. Learn how.
4. Keep emails short.
   We’re all overwhelmed with email messages. There are days when I receive over 400 emails and dread the process of sifting through them all. Although most are junk mail, I still have to peruse dozens of messages to determine how to process them. Make it easy for your recipient and keep your email messages short and to the point. The best messages can be read in their entirety in the preview pane. Edit ruthlessly to keep your messages on point, conveying your purpose and the recipient’s obligations quickly.
5. One subject per email, only
   If you’re working with someone on more than one project and need to know the status of specific tasks, it’s preferable to send the requests in separate emails rather than pile them all into a single message. By sending separate messages, the recipient can reply to each message with a brief response that encapsulates entirely the status of that project and your emails can generate a thread of conversation dealing solely with one topic. Mixing multiple messages leads to confusion and inevitable oversights. Make it easier on both of you and deal with just one thing per message.
6. Reply immediately
   Get in the habit of replying to your messages as soon as you read them. Even if it’s simply to acknowledge that you received their message and will be getting back to them when you have more detail or have had a chance to think about the content of their message. They’ll rest easier knowing you received the message and you’ll have their message in your to-do queue.
7. Don’t hit Reply All unless it’s really, really necessary
   We have enough messages in our Inbox without adding unnecessary responses from 42 people invited to next week’s webinar or the 12 people playing softball after work on Thursday. Reply to the Sender only unless it’s absolutely necessary for every participant to know your plans. And really, how often is that?
8. Keep mobile in mind
   More than 70% of email messages are picked up on our handheld devices, not on our desktop computers. How should this shift in behavior affect your messaging? It makes it more important to keep messages brief, both in the length of your message and the size of any attachments that you include. Although you may not think twice about attaching your 5MB Powerpoint presentation to your email, your recipient will be cursing you as they wait for your entire message, complete with attachment,  to download on their Blackberry or iPhone. Send attachments only when absolutely necessary.

The bottom line: be thoughtful and courteous in your messaging to save everyone time, aggravation and energy.

Because the rhythm and rhetoric of effective email exchange is a critical success factor in business performance, mismanagement of email may in fact be a symptom of other weaknesses in your organization.

But no executive has the time (or obsessive-compulsive disorder) to review and edit their people’s correspondence — it’s not possible and it wouldn’t be healthy. So how can managers quickly and cheaply create the shock of self-consciousness to push their people to take the style and substance of their correspondence more seriously? And how can you find out the interoffice spam actually reflects a deeper issue of employee performance?

I’ve found that the most powerful approach is also the simplest: make email an intrinsic part of performance reviews. Insist that colleagues and subordinates better evaluate their email so that you may better evaluate their performance. There are few better proxies for assessing how well individuals are communicating, on task and on target, than the digital missives they send in order to get their work done.

Email can be a frustrating train of cc’s that mean nothing to most of the people being cc’d.  The important stuff gets lost and the unimportant stuff just wastes time.  This proposal is a good one, but only if a manager is not part of the problem.  Often managers demand to be ‘in the loop’ so much that they cultivate a CYA culture.  In other words, if I hit cc to everyone in the office including my boss or bosses, I can’t be blamed for something going wrong.

In addition, managers often blast out emails to a vague group of people or cc people on a ‘team’ with no real thought to who really needs to read the message.  So how do you really get to the heart of an email inefficiency problem.  Job reviews might be a way for individuals to change, but that won’t quickly change the culture of your organization.

So here’s a tip direct from the Job Shopper: take away email for a week.  Ban it.  OK, don’t ban it.  That’s ridiculous.  We all have people we need to communicate with quickly.  But encourage your office not to use it unless it’s necessary.  Absolutely necessary.  At the end of the week, have a discussion to see what alternatives people found.  Is it possible that 25 cc’d messages were less productive that 1 short meeting?  Is it possible that people had more time to concentrate on the things that really matter?

The irony here is that when email and the Internet first entered our office, the quesiton was how to stop innappropriate use of the technology which would waste time.  Today, appropriate use of the technology is actually the big time waster.  So ban it. For a week.  Then talk about what went wrong and what went right.  It’s possible that more went right than wrong and that you’re whole office may learn how to use the technology more effectively.

You can read the rest of Michael Schrage’s blog post here at the Harvard Business Review Blog

Some may shrug and continue to hit send on big files.  Email may still go through but even modestly large files are problematic for several reasons:

1. Cumulative Size: This stuff builds up in your send box over time and a big “sent” folder can impact your PC performance.
2. Uncertainty: Did they get it?  Did they not?   If you’re sending over 5MB you don’t know.
3. Immobility: Large files don’t translate well onto Blackberries and iPhones.

Fortunately there are services out there can help.   Here are a few that each approach the problem differently:

Pando –  This works more like a hosting/streaming service.  For sharing video and photos, however, it’s a great way of ensuring you’re only sharing with a small private audience (unlike, say, YouTube).  It’s probably more involved than the occassional user but worth a look if sharing video and photos are often in your daily routine.

Send6 and Yousendit — Both are very really simmilar services.  We like Send6’s interface a little bit better, but they both offer essentially the same functionality.  These are good in a pinch because they are web-based and allow you to instantly send something.  They also offer upgrade service that help you add functionality if you need it.

Tonsho – This is an application that lets you send files from your regular account and magically takes care of the rest.  There is nothing to download or install.  As the website explains: “You send email as normal, all the clever stuff happens on our servers, recipient clicks link in email to download file.”   This would have the distinct advantage of getting around spam filters which is a danger of Send6 and YouSendIt.  However, having a program hover over ALL your email may be unnecessary and could cause some unforeseen problems with your system.  If you have time, give it a try.  But don’t if you’re in a hurry.

TransferBigFiles – Got something bigger to send?  Send it here.  You can send a file 2x bigger than other free services, but it has less functionality although password protection is an option.

Considerations

So which are the best?  Before we get there, you really should look at how you’re going to send a file.   Are you going to create an account or just use the service when you need it?  Are going to send a file or just a link to the file?  Is there a file that you regularly send that you would be better off hosting and sending a link?  Does your company have a policy on this kind of thing?

Finally, many companies already have in place FTP servers which get around the issue by taking on the hosting, uploading and downwloading essentially inhouse.  If this is what you have, you should take another look at if the FTP system is convenient and easy to use.  Some of these outsourced options may be a better choice.

The Bottom Line

For most casual users, YouSendIt and Send6 are going to be the best options.  However, Tonsho seems like a good option if you’re going to put some thought into the whole process.  It may be something to bring to management so a company policy can be created.  Finally Pando is interesting in the age of video where sending a video presentation to a small group of users is possible in just about any work environment.

There are literally hundreds of sites and applications out there that deal with this issue.  If you have a resource we haven’t listed here, let us know.  Also, if you’ve had an experience, good or bad, with these services (or not using one) comment below!