Articles By: John Heaney
Director of Digital Strategy for NESCO Resource, a national staffing company. Dealing daily with all things social media related.
Your Most Powerful & Memorable Differentiator: Your Stories
I was reminded today when I read a terrific post on the importance of storytelling in corporate branding at Beg To Differ of the crucial importance of storytelling to job seekers who desperately need to set themselves apart during the job search process.
The importance of the personal story was perfectly...
July 29th, 2010 | Featured, Interviewing, Networking, Resume, The Search, Uncategorized | Read More
Top 5 Hiring Lessons From the Nation’s Best Execs
I’ve collected a number of articles and interviews with some of the country’s most innovative and successful executives to discern exactly how they attract highly talented and energized employees to their organizations that continually fuel their success.
There was a lot of overlap and similarity...
July 28th, 2010 | Featured, Hiring, Management | Read More
Manufacturing Skills in Short Supply
A recent article in the New York Times captured the current employment turmoil that defines our domestic manufacturing sector. Although a number of companies do have staff openings, they’re discovering it’s very difficult to find candidates with the advanced technical skills that the company...
July 7th, 2010 | Featured, Hiring, Management, Strategy, Training | Read More
7 Tips to Ace Your Telephone Interview
Most first job interviews are conducted via telephone. Once your resume has caught the hiring manager’s attention, and they believe that your qualifications match their needs, they will typically call you to determine quickly if you have the potential to fit into their organization. It’s...
June 29th, 2010 | Featured, Interviewing, The Search | Read More
The Most Ingenious Way to Land a Job Ever. For Less Than $6.
Alec Brownstein decided he wanted a job with one of NYC’s top creative directors, and wasn’t going to wait around for a job opening to apply. In a bold and impossibly creative move, he spent six dollars and came up with this:
Alec’s approach was so simple and so direct, that it will undoubtedly...
May 14th, 2010 | Featured, Interviewing, Networking, Social Media, The Search | Read More
E-Mail Rules to Live By
Despite the proliferation of assorted social media platforms and text messaging, the majority of our business communications still takes place using email.
Email has the potential to dominate our time and attention if managed improperly, so here are a few email rules to live by that will help make all...
May 6th, 2010 | Communications, Featured, Management | Read More
How to Design Your Resume for Maximum Impact
Job Search Experiment Episode 10: Resume Design
The single most important document in your job search hasn’t changed in generations – it’s still your resume. But what has changed is the ability for even those unskilled in graphics design to create a resume that stands out visually, incorporates color and separates you from every...
March 30th, 2010 | Featured, Job Search Experiment, Resume, The Search | Read More
Job Search Experiment Episode 9: The CEO Interview
In Episode 9 of our real-life, real-time job search experiment with Cleveland sales executive Tim Krenn, we prepare for an interview with the CEO of a potential employer.
Tim’s success in developing his personal branding characteristics and his distinctive personal branding statement (I’m the...
March 24th, 2010 | Featured, Interviewing, Job Search Experiment, The Search | Read More
10 Questions NEVER to Ask in a Job Interview
Job seekers are inundated with advice on how to prepare for their job interviews. We’ve even posted our own series on how to answer the 5 toughest interview questions. But few sites provide the job seeker with advice on what NOT to ask during their interview.
Your interviewer is going to expect...
March 22nd, 2010 | Featured, Interviewing, The Search, Video | Read More





