Job Search Experiment – Episode 6: Positive Feedback

By John Heaney on March 10, 2010 at 2:21 pm
Featured, Interviewing, Job Search Experiment, Networking, The Search

Though readers may view this ongoing series tracking the job search of Cleveland sales executive Tim Krenn as an interesting case study, for Tim this is real life. The guidance we provide needs to produce real results in the form of a job offer out there in the real world.

That’s why this morning’s call from Tim was great news and an affirmation that we’re guiding him on the right path.

Tim had an interview this morning with a large technology company needing to break into a new market. Their sales director met with Tim and told him that they were interviewing a lot of candidates so he needed to know why he should consider Tim for the position.

With all the work that Tim had devoted recently to preparing his personal brand statement and constructing the stories that demonstrated his three key competencies, he was prepared to hit the question out of the park.

Tim immediately related his personal branding statement:

I’m the guy who can build the relationsips with the people you want to do business with.

And then recounted the stories from his professional experiences that demonstrated his ability to penetrate new markets, develop strong personal relationships and gain enduring market share.

The sales director told Tim that he was the only candidate who had a concise and direct answer to the question: why should I hire you? And it was the single element that vaulted Tim into leading consideration for the position.

Your personal brand is powerful and effective when thoughtfully constructed and deployed. Build yours today.